If you’ve tried writing copy for your business but aren’t getting the results you need, it may be time to hire an expert.
Hiring a freelance copywriter can save you time and money. They understand what it takes to make the copy work for you and your business. But, what’s in it for you?
They save you money.
If you had to hire a full-time employee, how much would that cost you? You would pay for their wages, insurance, and other added expenses. When you hire a freelance copywriter, the only thing you pay are their wages.
Freelancers are self-employed people that work for businesses on an “as needed” basis. As a copywriter, I’m able to work on a client’s project when it’s best for me and for them. This also means that I’m not contracted out every week of the year. They only hire me for projects that require my service.
They get you.
A good copywriter will take time to really understand their client. If you hire someone decent, they should brief you on a few things:
· Who is your target audience?
· What tone of voice do you want to use?
· Which details of your business do you want to showcase?
Most agency copywriters are so overwhelmed with tasks, that they just churn out copy to move on to the next. I’m not saying it’s not good copy! What I’m saying is, a freelancer will take time to get to know you before they write. They are invested in you and your business and it will show.
They get your customer.
Believe it or not, it takes great skill to “speak” to a customer and get them to act. Copywriters are well trained at how to be persuasive without being pushy. (Unless they need to be!)
A copywriter will take time to research your target audience. What they like. How they speak. Why they need your product or service. They use this information to craft compelling copy that will land you more clients.
Some small business owners have a hard time separating from their business. They use intense industry jargon that can be difficult for customers to understand. A copywriter can take intense topics and make them easy for the “average” person to read.
They save you time.
If you’ve ever written your own copy, you know how time-consuming it can be. Website content, blog posts, emails, social media. Who has time for all that on top of running a business?
Hiring a freelance copywriter means using your time for your business, instead of writing. If you outsource other areas of your business, this is really no different.
They get results.
Each piece of copy is different. You might send a direct mail letter to introduce your business to people in your location. You might send an email blast to announce a big sale. A copywriter is able to write persuasive copy that gets your customers to act.
Not only will you save money by hiring a copywriter, you will also make money in the process. They know which words and phrases to use to attract customers to your brand. They also understand the different types of copy and how they should be written.
Writing your own copy could cost you time and money you don’t have.
If you need help with your business copy, contact me today!