I’m a big fan of taking the DIY approach to things before calling for professional backup (unless it’s plumbing or electrical related, I know my strengths, and those aren’t them).
I like the feeling of accomplishment when I do something on my own. I like to save money whenever possible. And when I need to hire a professional, I like to have a basic knowledge of what goes into the job (it also makes me appreciate their help even more).
But, there comes a time when we all realize that taking the DIY approach isn’t going to cut it.
Like when I thought my husband and I could complete our basement remodel on our own. Two years later and we still need to paint, caulk things, and finish up the flooring. I’m sure we’ll finish it…one day.
When you get to the point that your DIY efforts are costing you time, money, or mental health, that’s a sign it’s time to bring in a pro. And if that’s how you’re feeling about writing your own launch copy…
…here’s how a launch copywriter (more specifically, me) can help:
Digging deep when researching your audience.
You may not know this about me, but I’m a tiny bit obsessed with true crime stories. Not necessarily because I want to hear about gruesome things, but I find the psychological aspects fascinating. I want to understand why people do the things they do and what parts of their past go on to shape their future.
I guess it’s why I’m so passionate about audience research.
Understanding everything about your ideal student, the struggles they’re facing, and what makes them buy is how I’m able to write launch copy that converts. It’s also what shapes the strategies and delivery of your course, so that your students have the best experience and outcomes possible once they enroll.
Creating a personalized launch strategy and plan of action.
It’s important that you launch in a way that supports your skills and energy levels. Otherwise, you’ll feel overwhelmed, stressed to the max, and will dread every part of showing up like you need to during your launch.
If you don’t want to host a webinar, you don’t have to.
If you don’t want to promote your course on social media, you don’t have to do that either.
To be honest, those things don’t really add to the success of a course unless they fit how your ideal students learn and buy best. What I mean by that is, if your ideal students dislike webinars, hosting one before your launch won’t necessarily lead to course enrollment. And then all the energy and effort you put into promoting and hosting that webinar would have been for nothing.
My personalized approach to launch strategy takes all these things into consideration so that your ideal students actually enjoy your promotions (yes, that’s possible) and you feel less stress during your launch.
Writing copy that comes from the heart.
I’m talking about yours, not mine.
One of the biggest concerns clients have before hiring a copywriter is how another person can capture their voice. And they’re right to worry about that. During a launch, your ideal students are trying to decide if you’re the person they want to learn from and work with.
And the only way they can know that for certain is by hearing your voice in your promotions.
To make sure the words I’m writing come from you, I also dig deep into researching your content. Any social media captions, blog posts, or YouTube videos (which are my favorite) show me how you like to communicate with your ideal students. All I have to do is replicate that tone in the copy I write.
But, there might be times I miss the mark a little. (I’m human, what can I say.) Which is why the revision process is so important. When you’re able to give feedback and input on the copy, it will sound even more like you in the end.
Nailing your course offer and mode of delivery.
If you’re like most people, you created a digital course to help others. But, that doesn’t mean that just because you create a course that it will be helpful. Think about all of the courses or digital products you’ve bought that were a complete waste of money.
They didn’t really go deep enough to help you through a problem.
They didn’t include resources that were all that valuable.
They didn’t help you reach a promised outcome.
I’m sure you don’t want your ideal students to feel that way about your course. Who would, right?! When I’m going through the process of researching and writing, I’m also looking at your course offer and how it helps your ideal students meet their goals. If something is missing or there’s too much info (which can get overwhelming for some people), I’ll bring it up and help you remedy the issue.
And once a student enrolls in your course, a sequence of onboarding emails will further prove that they made the right decision. These emails should help each student work through the content, implement what they’re learning, and actually reach their goals. When written the right way, these emails will lead to raving reviews and students who want to work with you again and again.
Providing guidance and support.
Launching a digital course is huge. There are so many moving parts and pieces. So many questions that will pop up along the way. So much you’ll want to celebrate with someone who understands what you’ve just gone through.
You shouldn’t have to launch on your own.
From the start of a project to the end of a launch, my inbox is always open. If you have a question, I’ll answer it. If you want to hop on Zoom to chat through some ideas, I’ll create a link and send it to you. If you get a random idea for a pre-launch challenge in the middle of the night, my ears are ready to hear about it.
When does it make sense to hire a copywriter for your launch?
When your launch is costing you more than you’re making. Costing you time. Costing you money. Costing you happiness. And of course, when you have the budget for it.
Now that you know what goes into a copywriter’s role during a launch, you can make a more informed decision about who it is you want to work with. The next step is to get on Zoom chats with copywriters you’d like to work with and see how their personality and approach aligns with your values and beliefs.
Want to see if we’d be a fit to work together?
Click here to book a quick chat.
I offer done-with-you services, copy audits, and done-for-you services. To see what they’re all about and decide the one that’s best for you, click here.
